Special Announcement:
A New Vision for Our Next Decade
We are making big changes to Varnish Fine Art in the coming
months. We will continue to sell art online
and from our office while also adding new art services, but we are letting go
of the gallery showroom. “The Varnish
Vault” is our final exhibition in the gallery.
Pop up exhibitions in alternate, larger venues are coming!
This is just the beginning for us. We’ve invested 10 years of our lives into our
gallery, into the growth of our artists’ careers and the happiness of our
clients. The world is changing, and we
are evolving. The whole art ecosystem is
transforming, and we’re convinced that there are new and better models for
connecting artists and audiences.
“Disintermediation” is the buzzword and artists have many new tools at
their disposal for marketing themselves and connecting directly to their
audiences. Galleries serve the needs of
art collectors increasingly from remote locations. We sold out our last scheduled exhibition almost
entirely before it opened with a phone and computer, without seeing the
collectors in person.
Brick and mortar, as any retail business owner knows, is
expensive to maintain, and we have frankly been limited by the size of our new
home. Our collectors and sales have
increased, but almost exclusively driven through online and remote sales, which
has taught us something. Online
“exhibitions” sometimes work. Pop up models can take advantage of very large
and unique venues for contextual art experiments. These are concepts driving us forward into
our next decade as art professionals.
This fall, Varnish will launch a print publishing
business. This is our first expansion of
several while freeing ourselves from the permanent gallery showroom. Rest assured however that we will maintain
our offices at the current location, and continue to be your trusted art
dealer. Planning is underway for pop up
exhibitions. We are open and learning
and will continue to try new things in stealth mode as we pioneer a new
vision. We welcome your feedback,
impressions, and requests for how you’d like to see us transform along with the
art world.
Sincerest wishes,
Jen and Kerri
Varnish Fine Art
Co-Owners/Directors
